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PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
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UID:136193-20260324T093000Z@pizzaexpo.pizzatoday.com
DTSTAMP:20260616T140159Z
DTSTART:20260324T093000Z
DTEND:20260324T103000Z
SUMMARY:S13 Menu Engineering
DESCRIPTION: You already know WHAT you put on your menu is important. But WHERE you place each respective item is equally crucial. There’s an entire science to menu engineering. Follow the steps outlined in this seminar to maximize sales of your most profitable items. 
LOCATION:W221
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