Expo: April 13-15, 2027 
Education: April 11-15, 2027 
Las Vegas Convention Center

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Lars Smith

Lars Smith

Chef/Co-OwnerState of Mind Hospitality Group
Lars Smith is the chef and co-owner of the State of Mind Hospitality Group in the San Francisco Bay Area, where he was born and raised. He opened State of Mind Public House and Pizzeria in 2018 and has since expanded to three locations with plans for more. He has been in the industry since 2002, but his love for food started as a child. He grew up cooking with his grandmothers, eager to learn as much as he could from them. At State of Mind, Lars focuses on food made from scratch featuring local and seasonal Californian ingredients.
Mon Mar 234:15 PM – 5:15 PMW225

S07 Building Your Slate of Limited Time Offerings

 Limited-time offerings keep your menu fresh, challenge your kitchen staff in a good way AND give you something to market to your customer base. By cr… Limited-time offerings keep your menu fresh, challenge your kitchen staff in a good way AND give you something to market to your customer base. By creating a rotation of LTOs in your pizzeria, you give customers a reason to return more often. And yo… Limited-time offerings keep your menu fresh, challenge your kitchen staff in a good way AND give you something to market to your customer base. By creating a rotation of LTOs in your pizzeria, you give customers a reason to return more often. And you can typically charge a premium for these “hurry and get them before they’re gone” items. In this session, Lars Smith will walk you through why you should begin marketing LTOs today.  Limited-time offerings keep your menu fresh, challenge your kitchen staff in a good way AND give you something to market to your customer base. By creating a rotation of LTOs in your pizzeria, you give customers a reason to return more often. And you can typically charge a premium for these “hurry and get them before they’re gone” items. In this session, Lars Smith will walk you through why you should begin marketing LTOs today. Show MoreClick the title to see all details

SeminarSession Track
Lars Smith
Lars SmithChef/Co-Owner, State of Mind Hospitality Group
Capacity Unlimited:No
Wed Mar 254:00 PM – 5:00 PMW210

S37 Building a Strong Brand Identity

 Let’s make your pizzeria unforgettable! We’ll start by digging into the insights you need to craft a unique and compelling brand that resonates with … Let’s make your pizzeria unforgettable! We’ll start by digging into the insights you need to craft a unique and compelling brand that resonates with customers, sets you apart from the competition and drives loyalty. This is for operators seeking to … Let’s make your pizzeria unforgettable! We’ll start by digging into the insights you need to craft a unique and compelling brand that resonates with customers, sets you apart from the competition and drives loyalty. This is for operators seeking to make a lasting impression.  Let’s make your pizzeria unforgettable! We’ll start by digging into the insights you need to craft a unique and compelling brand that resonates with customers, sets you apart from the competition and drives loyalty. This is for operators seeking to make a lasting impression. Show MoreClick the title to see all details

SeminarSession Track
Lars Smith
Lars SmithChef/Co-Owner, State of Mind Hospitality Group
Capacity Unlimited:No
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