FOR IMMEDIATE RELEASE
General Mills Foodservice Returns to Pizza Expo 2026 with New Dough Ball Size and Sweet Menu Solutions
Expanded All Trumps™ lineup and sheeted desserts help pizzerias deliver speed, simplicity and standout flavor.
MINNEAPOLIS (Feb. 24, 2026) — General Mills Foodservice is heading back to the International Pizza Expo, March 24–26, 2026, at the Las Vegas Convention Center, bringing new innovations designed to help pizza makers work smarter and grow sales. As the largest pizza-focused trade show in the world, Pizza Expo draws thousands of operators from independent and chain restaurants across the globe.
Building on the momentum of last year’s All Trumps Dough Ball launch, General Mills Foodservice will showcase the latest addition to its expansive line-up of pizza crust solutions—a new 12-ounce Gold Medal™ All Trumps™ Dough Ball. Visitors to the company’s booth (#1943), will have the opportunity to learn about the new dough ball and the full continuum of products to meet pizzerias’ back-of-house needs—from premium Gold Medal™ flours to All Trumps™ Dough Balls and BONICI® parbaked thin crusts as well as sheeted dessert solutions.
Additionally, the Doughminators™, a team with a deep knowledge of flour and technical baking, will be on-site to guide pizza makers through their popular dough demonstrations and Pizza Crust Boot Camp sessions.
A Size for Every Pie
The new 12-ounce All Trumps Dough Ball fills a key gap in the portfolio, giving operators a dependable solution for medium-sized pies. It joins the existing 8-, 16-, 20- and 24-ounce dough balls, ensuring there’s truly a size for every pie.
Made with Gold Medal™ All Trumps™ flour—enriched, unbleached, unbromated, high-gluten spring wheat flour—the dough balls deliver authentic New York-style quality with the speed and simplicity today’s kitchens need. Pre-flattened and designed for dependable fast prep in less than four hours, they provide flexible slack time and consistent performance across a range of conditions. With just six simple ingredients, the dough offers scratch-like results in a low-labor format that helps operators scale up or down with confidence.
“Last year at Pizza Expo, we introduced the All Trumps Dough Ball to help operators tackle labor challenges without sacrificing quality,” said Tom Santos, Senior Technical Training Specialist at General Mills Foodservice and longtime Doughminator™. “This year, we’re excited to debut the 12-ounce size—created in direct response to customer feedback. It gives pizza makers more flexibility and reinforces our commitment to delivering solutions that truly support their business.”
Sampling from Crust to Cravings
Throughout the show, attendees can sample a range of finished applications featuring the new 12-ounce All Trumps Dough Ball, 9×13 flatbreads and BONICI® parbaked crusts. Menu inspirations include:
• Chicken Shawarma Flatbread
• Potsticker Pizza
• Detroit-Style Pizza
• Hot Dog Focaccia
• Pickle Pizza
• Cubano Flatbread Pizza
• Apple Cheesecake Pizza and other dessert-forward creations
In addition to crust solutions, General Mills Foodservice will spotlight Pillsbury™ Thaw & Serve Brownies and Blondies—sheeted, parchment-lined desserts that offer a scratch-like taste with minimal labor. Available in full- and half-sheet formats, these versatile desserts can be thawed, cut and served as-is or transformed into signature creations, giving pizzerias an easy way to drive incremental sales and satisfy customer demand for a sweet finish.
Doughminators™ Lead the Way
For more than 25 years, the Pizza Crust Boot Camp™ has been a must-attend seminar at Pizza Expo. Led by the Doughminators™, this free educational series provides practical and technical insights to help operators master their dough.
Pizza Crust Boot Camp™ (Room W223)
• Part 1 (Technical): Tuesday, March 24 & Wednesday, March 25 | 9:30–10:30 a.m.
Learn the fundamentals of dough formation, ingredient functionality and specialty applications.
• Part 2 (Practical): Tuesday, March 24 & Wednesday, March 25 | 4:00–5:00 p.m.
Explore the dough-making process, fermentation, hydration, processing methods and even how to make “emergency” dough.
The End-to-End Pizza Crust Company
From premium flours and versatile dough balls to flatbreads, parbaked crusts and easy dessert solutions, General Mills Foodservice continues to position itself as the end-to-end pizza crust company—helping operators build their business from the crust up.
“We know every great pizza starts with a great foundation,” added Santos. “Whether operators are looking for the right flour, a labor-saving dough solution, or a simple way to boost dessert sales, our team is ready to help them create pizzas—and menus—they can be proud of.”
For more information, visit www.GeneralMillsFoodservice.com.
About General Mills Foodservice
General Mills Foodservice serves the foodservice and bakery industries by providing quality products from time-trusted brands along with culinary support, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s, Annie’s, and TNT Crust/BONICI®.
