March 25-27, 2025 |
Las Vegas Convention Center

Exhibitor Press Releases:

March 5, 2024

General Mills Foodservice

General Mills Foodservice to Double Down at Pizza Expo
A larger booth presence, new product innovation and expanded range of solutions are all in the cards for General Mills Foodservice at this year’s premier pizza event in Las Vegas.

MINNEAPOLIS — General Mills Foodservice is upping its game at this year’s International Pizza Expo to reflect its expanded portfolio of solutions and in-depth technical expertise to help pizza makers serve their best pizza. Taking place March 19-21, 2024, at the Las Vegas Convention Center, Pizza Expo is the largest event of its kind and draws thousands of pizza makers from independent and chain pizza restaurants from around the world.

General Mills Foodservice’s new booth (#1922) will showcase its full continuum of pizza crust solutions, including its expansive flour line-up, complete range of dough and crust products from BONICI® and TNT Crust™, and new Gold Medal™ All Trumps™ Dough Balls. In addition, the Doughminators™, a team with a deep knowledge of flour and technical baking expertise, will return to host more of their popular dough demonstrations and Pizza Crust Boot Camp sessions.

“We are excited to debut our larger booth and offer Pizza Expo attendees a one-stop shop for all of their pizza crust needs, whether they are seeking flour, dough, self-rising, parbaked or custom crust options,” said Tom Santos, senior technical training specialist at General Mills Foodservice who also serves as a Doughminator. “We always enjoy connecting with pizza makers from around the world as well as the chance to share our latest product innovations and demonstrate how our team of technical experts is in their corner when it comes to making the finest pizza.”

Pizza Crust Boot Camp (Room W210-211)
A highlight of Pizza Expo for more than 25 years, Pizza Crust Boot Camp is a free seminar featuring both technical and practical information covering ingredient functionality, formulation, signature crusts, troubleshooting, and dough-making steps and methods.

Part 1 (Tuesday, March 19 and Wednesday, March 20: 9:30-10:30 a.m.)
o During Part I (technical), attendees will learn about basic dough formation, along with the interfunctionality of ingredients and applications of specialty ingredients.

Part 2 (Tuesday, March 19 and Wednesday, March 20: 3:30-4:30 p.m.)
o Part II (practical) covers the dough-making process and discusses various dough-processing methods, as well as how to make “emergency” dough.

Pizza Expo attendees who stop by the General Mills Foodservice booth will find information, resources and expertise to serve pizza their patrons will love, including:
• Dough demonstrations with the new Gold Medal All Trumps Dough Ball along with samples of finished pizzas prepared by Wood Stone Ovens.
• BONICI® crust solutions for various back-of-house needs.
• Details on a wide variety of pizza flour options, from untreated/clean label flours to solutions for specific pizza styles (e.g., New York, Neapolitan, Detroit).
• Information on custom solutions for operations that meet business requirements for partnership.
• An interactive booth that allows attendees to scan QR codes onsite to access extensive information on flour and troubleshooting resources at their fingertips.
• The Pillsbury Doughboy will be onsite throughout the expo, along with a variety of giveaways including bowl scrapers, pizza cutters and fun Pillsbury Doughboy swag.

“We are proud to be a trusted partner in the pizza industry, and it doesn’t get any better than Pizza Expo!” Santos added. “If you haven’t found your perfect pizza crust solution for your back-of-house needs, we are here to help you make a lasting match.”

Pizza Expo attendees can inquire about making an appointment with a member of the General Mills Foodservice sales team for a product consultation and visit at their own operation. For those who can’t make it to Pizza Expo, General Mills Foodservice’s website for pizzerias offers helpful resources including dough troubleshooting tips and dough-making video demonstrations. Click here for more information.

About General Mills Foodservice
General Mills Foodservice serves the foodservice and bakery industries by providing quality products from time-trusted brands along with culinary support, nutrition education, and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s, Annie’s and TNT Crust/BONICI®. For more information, please visit

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