March 22-24, 2022 |
Las Vegas Convention Center

Exhibitor Press Releases:

August 6, 2021

General Mills Foodservice

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Words by: Alexander the Great • Photos by: Iron Man

MINNEAPOLIS (August 6, 2021) — The Doughminators™ from General Mills Foodservice will return to the International Pizza Expo to arm pizza makers with the skills and knowledge necessary to create signature crusts and prevent crust catastrophes. Taking place Aug. 17-19 at the Las Vegas Convention Center, Pizza Expo is the largest event of its kind and draws thousands of pizza makers from independent and chain pizza restaurants from around the world.
From their deep knowledge of flour to their technical baking skills honed through decades of experience, the Doughminators are a distinct group of individuals who know their dough and have been a staple ingredient at Pizza Expo for more than 25 years. Once again, the team from General Mills will conduct dough demonstrations and host Pizza Crust Boot Camp™ sessions to help pizza makers achieve the perfect pizza crust. The Doughminators will also be accessible throughout the show to help pizza makers troubleshoot and solve pizza crust challenges as well as discuss how different flour types are uniquely suited to different styles of pizza.
“The crust is the foundation for any good pizza and identifying the right flour for the type of crust you are striving for is critical to success,” said Tom Santos, who serves as a Doughminator and has seen just about every type of dough issue throughout his long career as both a bakery owner and field sales rep at General Mills. “We stand ready to serve pizzerias and pizza makers to help them solve common dough dilemmas and learn how to bake the perfect pizza crust.”
Pizza Crust Boot Camp, a highlight of the Pizza Expo, is a free seminar that teaches attendees how to improve pizza-crust production techniques, troubleshoot dough problems and find ways to cut costs while achieving higher quality. In addition to Pizza Crust Boot Camp, The Doughminators will host free dough demonstrations at the General Mills’ booth and be available to help operators identify the best flour type to meet their needs.
Pizza Expo attendees who stop by the General Mills’ booth (#1655 ) will learn about a variety of flour options, from untreated/clean label and organic to General Mills’ latest offering—Di Prim’ Ordine Farina, a European-style flour available in operator-friendly 27.5-pound bags. The Doughminators will conduct live demos of this new Neapolitan “00-style” flour so attendees can see the new item in action. Attendees will also have the chance to take a photo with the Pillsbury Doughboy and take home their own bowl scraper, pizza cutter or Pillsbury Doughboy swag.
Schedule of General Mills Activity at Pizza Expo
Dough-Making Demonstrations (Booth #1655):
The Doughminators will be available to dish about dough, conduct demos and answer questions.
• Tuesday, Aug. 17 and Wednesday, Aug. 18: noon and 1:30 p.m.
Pizza Crust Boot Camp (Room N-208):
During Part I (technical), attendees will learn about basic dough formation along with the interfunctionality of ingredients and applications of specialty ingredients.
• Tuesday, Aug. 17 and Wednesday, Aug. 18: 9:30-11 a.m.
Part II (practical) covers the dough-making process and discusses various dough-processing methods as well as how to make “emergency” dough.
• Tuesday, Aug. 17 and Wednesday, Aug. 18: 3:30-5 p.m.
Pizza Expo attendees can inquire about making an appointment with a member of the General Mills sales team for a product consultation and visit at their own operation. For those who can’t make it to the Pizza Expo, General Mills’ website for pizzerias offers helpful resources including dough troubleshooting tips and dough-making video demonstrations:
For more information on the Doughminators, visit
About General Mills Foodservice
General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2021 net sales of $1.74 billion. For more information, please visit

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