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Exhibitor Press Releases:

September 16, 2019


iPourIt Operator Hot Head Mexican Grill and Cantina is the First U.S. Location to Offer Self-Serve Shots of Liquor
Lake Forest, Calif. – iPourIt, Inc. increases its lead in the market as the first self-serve beverage dispense technology to pour shots of hard liquor through its system. Hot Head Mexican Grill and Cantina, a fast-casual franchise, opened its first location with a self-serve tap system pouring shots of liquor using iPourIt technology in Centerville, Ohio.
Darren Nicholson, Vice President of iPourIt, says, “iPourIt is the only system in the country that is currently offering self-serve liquor. Hot Head Mexican Grill and Cantina is the first location to implement self-serve shots with five of their taps. The iPourIt system is designed to prevent over-consumption by measuring patrons’ pours and limiting the total amount they pour. Right now, Hot Head Cantina’s allows for a 1.5-ounce pour and a total of six ounces of straight liquor.”
Co-Founder of Hot Head Mexican Grill and Cantina Peter Wiley adds, “We’re excited to see the response from our customers and the success we’ll gain from offering a variety of products from our self-serve tap wall. Our goal is to provide a fun and unique experience with high-quality food and quick service. iPourIt allows us to improve the patron experience while having more efficient and profitable operations.”
The Centerville location has a 27-tap self-serve beverage dispense system pouring seventeen craft beers, five mixed cocktails, and five straight liquors. Wiley explains that they also have a Pepsi Spire machine offering more than 1,000 combinations of soft drinks. Patrons can pour their own shots or make their own mixed drinks.
Since 2012, iPourIt collects extensive data for their operators and to gain valuable market knowledge. The data collected includes products poured, amount poured, inventory, patron demographics, and more. iPourIt’s data shows Hot Head Cantina’s alcohol to food sales at 25% compared to the industry average of 6.5%.
About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 170 locations installed and operating, over 134 million ounces poured, and more than 4,240 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at
About Hot Head Burritos Cantina and Mexican Grill
Hot Head Burritos Cantina and Mexican Grill is a fast-casual restaurant started in 2007 in Dayton, Ohio. The franchise is operated by dedicated burrito lovers in over 75 locations in 8 states. The franchise features freshly made-to-order Mexican cuisine including burritos, burrito bowls, tacos, nachos, quesadillas, queso, and 12 sauces ranging from Mild to Wild. The Centerville location is the first location to implement the self-serve concept with a 24-tap self-pour beverage dispense system. For more info, go to

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